The Sony PlayStation stereoscopic 3D gaming team required a new logo and identity to represent the transition of the team's role from 3D Gaming to Virtual Reality & Immersive Technologies. As the designer on the team I was tasked with creating the new identity to embody our division and what we do.
The Immersive Technology Group were a small R&D team within Sony Interactive Entertainment who research & develop techniques, ideas & knowledge surrounding immersive technologies such as stereoscopic 3D & virtual reality to develop best practice approaches to VR.
This knowledge was then shared with first party development teams, helping them create the most immersive experiences possible, playing a significant role in the development of PlayStation®VR hardware - including early headset prototypes - and VR content such as Driveclub VR, VR Worlds, RIGS & PlayRoomVR.
Due to the large amount of designs and iterations I created, I also explored some ideas around the visual of a head mounted display. These designs were slightly more iterative and didn't make the final cut, however they were fun to do.
I also took this opportunity to showcase how they could be used in marketing materials such as billboards, totes and badges.